For the deepest Justin Bieber beliebers, the new VMA promo — warning that the Biebs “will induce hysteria” – isn’t telling them anything they don’t already know. But the 1950s themed teaser, starring the Best New Artist VMA nominee himself, is unique in drawing its inspiration from another hysteria-inducing pop act: The Beatles.



“I’m kind of like the Beatles running, and there’s girls chasing after me,” Justin told MTV News about the “Hard Day’s Night”-style TV spot.

Seeing as he gets chased, say, three to five times a day, acting skills were not required. “Everything’s been going pretty smooth,” Justin said of the shoot. “I like girls chasing me, so it’s good.”

Has the new VMAs promo made you a “belieber”? What are you most looking forward to about the September 12 show?

The 27th annual MTV Video Music Awards will be broadcast live from the Nokia Theatre in Los Angeles on September 12 at 9 p.m. ET.

Whose your favorite?


See all the 2010 VMA NOMINATIONS HERE!
See Justin Bieber's Behind The Scenes Flipbook for the 2010 VMAS
See Ke$ha's promo flipbook the 2010 VMAS

Week of September 13th: 2010 VMA Show Times

Monday - 2300 CET
Tuesday - 1700 CET
Wednesday - 2000 CET
Thursday - 2300 CET
Friday - 1500 CET
Saturday - 0600 CET
Sunday - 1000 CET

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