Justin Bieber stepped onto the red carpet this week to premiere his highly anticipated tween movie "Never Say Never" in a promotional concert series type film format. Director Jon M. Chu blasts fans with Bieber’s darling rise to fame via home and YouTube movies that leads to his tween superstardom. From small town Canadian hick to global recording artist, Justin Bieber is definitely music-phenom 3.0 using the power of self promotion and social media to touch the hearts of fans globally (note - version 1.0 were the Johnny Cash and Elvis Presleys that bused on their own nickel and dime across America to be heard ; version 2.0 paved the prolific rise of Record Management and talent scouting).
What’s that? Bieber hardly gets a chance to speak in the film? That the whole construction is basically a money eating promotional cereal box super prize? Maybe, but that’s not the point and here it is so listen carefully.
This film isn’t really about a Susan Boyle type underdog who comes from a broken family, nor is it about the glamour of being all you can be and doing amazing things, nor is it about being the nice guy all the time. And it’s definitely not about how a reasonably good looking guy could be mauled and killed by teenage girls who are screaming and crying at the same time.
No, this film is about quietly believing in your own world. About not questioning the right or wrongness of your actions but about simply doing something that feels good to you. Having the courage to continue what you started even when the reality numbers may not add up. Somehow, Justin Bieber just kept doing what he is doing – chances are he didn’t question much of it until he started winning or until people started asking about him.
You may disagree that the screaming fans, the great song hooks, the fabulous travel and his meteoric rise to fame is the slice of pie we are all looking for – but you would be wrong.
Justin Bieber doesn’t give us the opportunity to believe we can be superstars, he gives us the inspiration to continue to sit down and do whatever it is we were doing before we walked into this film because it is NOT a dumb idea.
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