The video is directed by Colin Tilley who notably has worked with Bieber in the past on "Never Let You Go," "U Smile" and "Fa La La" featuring Boyz II Men.
The concept of the video seems a bit vague as Tilley has Bieber submerged in icy cold water surrounded by bubbles - although he is wearing his high-tops so that's a plus. Then Tilley switches to a black hooded Bieber looking on a chair goes up in flames in slo-mo.
Justin talked to MTV NEWS recently about the concept of the video. He described it as an amazing collection of scenes which includes a fire scene, an ice scene, unique lighting portrait shots and Bieber with girl dancers. Bieber went on to say that their wasn't a steady concept for the video and he thought that it was quite unique unlike anything he had seen before.
JUSTIN BIEBER, SELENA GOMEZ AND FRIENDS GET SASSY WITH CARLY RAE JEPSEN'S NEW SONG "CALL ME, MAYBE" [VIDEO]
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