In his dramatic promo spot, Eminem, wearing a blood-red jacket, spills out of a decidedly wrecked car onto a star on Hollywood's Walk of Fame. The fallen star imagery is clear? The car explodes seconds later. Good thing Em got out. He pulls himself together, dusts himself off, and drags himself, limping and bruised, to what appears to be another Eminem. This is a hero's story, and Eminem's VMA promo is a metaphor for his musical journey and his personal one. He's on his way back to himself, and the message here is clear: Eminem is unshakable and unstoppable. This is the fall and rise of Eminem.
And speaking of heroes, Eminem is poised to be one of the heroes of the 2010 MTV VMAs, with 8 VMA nominations and a live performance that couldn't possibly be anything but legendary.
Watch Eminem's VMA promo now and the behind the scenes below!
See all the 2010 VMA NOMINATIONS HERE!
See Justin Bieber's Behind The Scenes Flipbook for the 2010 VMAS
Justin Bieber talks about 2010 VMA Promo
See Ke$ha's promo flipbook the 2010 VMAS
Week of September 13th: 2010 VMA Show Times
Monday - 2300 CET
Tuesday - 1700 CET
Wednesday - 2000 CET
Thursday - 2300 CET
Friday - 1500 CET
Saturday - 0600 CET
Sunday - 1000 CET
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